Stop – Revive – Survive

Released: 10 September 2007

In an attempt to raise awareness of issues surrounding road safety, Kerry County Council has launched a campaign in the build-up to the All-Ireland final focusing on the theme of ‘Driver Fatigue’. Promotional baseball caps and balloons have been produced and will be distributed to members of the public prior to Sunday’s showdown.

Kerry football star Darragh Ó Sé has urged supporters to wear these hats and to display the balloons during the final on Sunday in support of both the Kerry team and road safety in the county. “Like everyone, I am saddened by the carnage on our roads. We are urging all those travelling to the match to be aware of their surroundings and take into account how dangerous driver fatigue can be” says Ó Sé.

Falling asleep at the wheel is reckoned to account for up to 20% of accidents on long journeys. Typically, these accidents involve running off the road or into the back of another vehicle, and are worsened by the high speed of impact as the driver has not braked beforehand.

Mayor of Kerry Cllr Michael Healy Rae says that “driver tiredness is a serious issue. It is something that everyone is aware of but it is not top of the agenda and does not have such a high profile as other road safety issues such as drink driving and speeding. As there is a significant journey from Kerry to Dublin we are targeting people who will be driving the round trip on Sunday.”

Many Kerry supporters will make the return trip to Dublin in the space of 12 hours next Sunday. Kerry County Council are advising people to be careful on the roads and follow a few simple guidelines such as: take a 15 minute break every two hours; if you start to feel sleepy find a safe place to stop as soon as possible; drinking two cups of coffee or other high caffeine drink and having a rest to allow time for the caffeine to kick-in are effective methods of combating sleepiness; share the driving if possible.

Baseball caps and balloons will be distributed to schools and libraries throughout the week. They will also be available at the main reception area of the County buildings in Rathass. Kerry County Council will have a stand at Racket Hall Country House Hotel, a popular stop-off point for Kerry supporters, on Saturday evening and Sunday morning.

Kerry County Council, Co. Buildings, Rathass, Tralee

Phone: (066) 718 3500     Email: info@kerrycoco.ie

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