How many Blokes do you want around your girl?

Released: 07 February 2008

In an effort to target young male drivers who form a high-risk category on the roads, Kerry County Council has linked up with the Institute of Technology, Tralee to send out a hard-hitting Valentine’s Day road safety message.

Male students at the ITT will this week be receiving a special Valentine’s Day card from Kerry County Council, graphically depicting the reality of dangerous driving on our roads.

On the outside, the card has the appearance of a traditional Valentine’s Day card, but inside, it demonstrates the true reality of the carnage on our roads. Opening the card reveals a picture of members of the emergency services cutting a young female passenger out of a crashed car and carries a slogan of “If you don’t like this many blokes around your girl…”.

According to Maria O’Regan, Road Safety Education Officer with Kerry County Council, young males are over-represented in road fatalities in this country.

“Statistics show that young men, aged 17-24, are the highest risk road users in this country. The Valentine’s Day cards are graphic and display a hard-hitting message,” she explained. “We feel it is the only way to raise awareness of an issue that has such a serious effect on so many families in this county.”

Vice President of the ITT Students Union, JT Deenihan, believes this is a very worthwhile campaign.

“As we near Valentine’s Day many students in the ITT are looking forward to time off over the mid-term” he pointed out.

“The cards are very appealing on the front but inside contain a strong road safety message which really hits home. It is very fitting for the students in ITT to be given these Valentine Day cards as many of them fall into the category of the young male driver who is at a risk of being involved in a road traffic accident.

Kerry County Council, Co. Buildings, Rathass, Tralee

Phone: (066) 718 3500     Email: info@kerrycoco.ie

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