Kerry Tourism Strategy 2016-2020

Public views and engagement sought for Kerry Tourism Strategy 2016-2020


The Destination Kerry Tourism Forum, the umbrella body for tourism in the county, established by Kerry County Council, is organising a series of public meetings in relation to the new Kerry Tourism Strategy, 2016-2020. Meetings will take place at seven venues throughout the county over the next two weeks, beginning in the River Island Hotel, Castleisland on Tuesday next, May 5th at 7pm and concluding in Kenmare on Monday , May 18th.

CountyKerry is Ireland’s premier tourist destination and, with approximately 25% of employment in CountyKerry related to the tourism sector, tourism is a significant economic and social sector in the county. The recently-announced Government plan for tourism projects a growth of up to 50% over the next decade, and it is planned that County Kerry will  contribute significantly to that growth.

The new tourism strategy will involve engagement with a range of stakeholders who may have an interest in tourism, including local communities across the county.

The strategy will have  five over-arching themes:

  •  Protection and enhancement of Kerry’s natural and built environment, so as to continue to provide a high quality visitor experience built on the natural and built environment.
  • Provision of a world class experience for the visitor with examples of state of the art tourism experiences .

Close working arrangements across the tourism sector, including between local communities and the various State agencies together so as to deliver the strategy in a timely and effective manner .

  • Embracing of new technologies to enhance the visitor experience, and.
  • Ensuring a successful and prosperous tourism sector for the county.

Separate Working Groups are being established to examine the following areas::

  • Adventure Tourism
  • Natural & Cultural Heritage
  • Infrastructure
  • Branding & Marketing
  • Community Tourism, Events & Festivals
  • Education
  • Enterprise

“This is the widest consultation on Kerry Tourism ever undertaken,” according to Joan McCarthy, Head of Tourism Development, Kerry County Council. It is being supported by Fáilte Ireland and other state agencies, Chambers of Tourism and development partnerships.

The new Tourism Strategy will form part of the wider Local Economic and Community Plan being prepared by Kerry County Council and this should be finalised by mid-2016.

For further information, or to make a submission (before 30 June 2015), please contact the Tourism Unit of Kerry County Council at:


Phone: 066 7183591/7183581



Tourism Strategy Public Consultation Meeting Schedule
(Size: 46 KB)

Kerry County Council, Co. Buildings, Rathass, Tralee

Phone: (066) 718 3500     Email:

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