Shopfront enhancement scheme to be piloted in Tralee town centre


Kerry County Council has announced a pilot scheme for enhancements to shopfronts in Tralee town centre. The Tralee Town Centre Pilot Shopfront Enhancement Scheme aims to improve the streetscape environment by encouraging and supporting business owners to upgrade their shopfronts. The scheme applies initially to Upper and Lower Castle Street in the town.

It is intended that the scheme will result in a more attractive environment that residents, visitors, shoppers and businesses can enjoy. It is also envisaged that this scheme will assist in promoting Tralee as an attractive place for social and business interaction, thereby increasing the vitality and viability of the town, with positive benefits for all.

Funding for the initiative was secured through the Department for Rural and Community Development under the Town and Village Renewal Scheme. If the pilot initiative is successful, consideration can be given at a later stage to rollout of the scheme to other locations, subject to a suitable funding stream being identified.

Dulux Paints has kindly agreed to sponsor an appropriate colour design solution for those property owners who wish to paint their buildings under the scheme

Mayor of Tralee, Cllr Terry O’Brien welcomed the initiative as a boost for the town centre: ‘This is a great scheme which will be piloted on Castle Street and it has real potential. Kerry County Council wants to encourage retail innovation, creativity, vitality and recognises the role shopfronts, signs and advertising can have on the character of a street.

‘This initiative, combined with the Business Incentive Scheme which was launched in 2019, will encourage and support property owners to regenerate and revitalise their premises and create a vibrancy to the town centre as a location for economic and social interaction,’ he said.

‘I would urge eligible property owners to get in touch with the Tralee Municipal District Office to get involved or to obtain more information,’ said Cllr O’Brien.

Application Form


Anyone wishing to discuss the initiative can contact the Tralee Municipal District Office on 066 7191300 or by email: [email protected].

Contact Us

Kerry County Council
Co Buildings,
Co. Kerry
Tel: 066/7183500
E:  [email protected] 

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