New App Guides Visitors along Wild Atlantic Way
A new app developed by Kerry County Council which provides information about activities and places of interest along the Wild Atlantic Way was launched on Monday by the Minister of State at the Department of Transport, Tourism and Sport, Brendan Griffin.
Kerry County Council were successful in securing funding under the Digital Innovation Programme of the Department of Rural and Community Development to develop hardware and digital content to provide visitor access to interactive digital mapping on mobile devices at each Wild Atlantic Way (WAW) Discovery Point. The resultant ‘Atlantic Discovery App’ is now available for download.
The ‘Atlantic Discovery App’ contains rich community derived location specific information such as sites of interest, walks, activities, current events, and amenities. It also guides you to your next stop along the WAW while highlighting points of interest along the intervening route.
The app works as a ‘Mobile Tourist Office’ and will enable visitors to plan their route and will encourage them to stop more, explore more and to enjoy the local areas along the Wild Atlantic Way. This will also encourage visitors to stay in these areas thus benefiting the local economy.
Bespoke signage will be installed at the Discovery Points and leaflets/signage will be produced for businesses which contain a QR codes or iTag to allow fast access to the App on visitors’ digital devices including phone, tablet and laptop.
The current pilot area is North Kerry covering the route from Tarbert to Tralee which includes Tabert Ballylongford, Ballybunion, Ballyduff, Ballyheigue, Ardfert, Banna and Fenit. The App will also contain content developed by Kerry County Council Tourism Unit. The unit was involved along with all stakeholders in the development of the Kerry Tourism Brand ‘Kerry – Your Natural Escape’ and recently produced the County Kerry Activity Brochure.
Key to the project was the work carried out by each of the communities in submitting the content for the app. Details and downloads are available at www.kerrycoco.ie/discovery
The app is currently available for Android and can be accessed from the Google Play Store. The iPhone version will be available in the coming weeks.